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  • Writer's pictureBrandon Rose

What is retargeting for marketing, and why is it important?

Retargeting is a marketing strategy that involves showing targeted ads to users who have previously visited your website. It is based on the idea that these users are more likely to be interested in your products or services, as they have already demonstrated some level of engagement with your brand.

Retargeting is achieved through the use of cookies, which are small pieces of data that are stored on a user’s device when they visit your website. These cookies allow retargeting platforms to track a user’s online activity and serve them relevant ads as they browse other websites or use social media.

Retargeting is important because it allows businesses to stay top of mind with users who have already expressed some level of interest in their products or services. By showing these users targeted ads, businesses can remind them of their brand and encourage them to return to their website and complete a purchase.

Retargeting can also be effective for businesses looking to upsell or cross-sell products to their existing customers. By showing these users ads for related or complementary products, businesses can increase the likelihood of making additional sales.

In addition to driving sales, retargeting can also be useful for gathering data on users’ interests and preferences. By analyzing the types of ads that users engage with and the actions they take, businesses can gain valuable insights into their target audience and tailor their marketing efforts accordingly.

Overall, retargeting is a powerful marketing strategy that can help businesses stay top of mind with their target audience and drive sales. By showing targeted ads to users who have previously visited their website, businesses can effectively remind these users of their brand and encourage them to complete a purchase.

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