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  • Writer's pictureBrandon Rose

How to properly set up your website’s digital tracking.



Properly setting up digital tracking for your website is an important step to ensure that you can accurately measure and analyze the performance of your online marketing efforts. Here are five key steps to properly set up your website’s digital tracking:


  1. Choose the right analytics tool: There are many different analytics tools available, such as Google Analytics, Adobe Analytics, and Mixpanel. Choose a tool that is suitable for your needs and has the features you require to track your website’s performance.

  2. Install the tracking code: Once you have chosen an analytics tool, you will need to install the tracking code on your website. This typically involves adding a small snippet of code to the header or footer of your website.

  3. Set up goals and conversions: To accurately track the performance of your website, you will need to set up goals and conversions. Goals are specific actions that you want your visitors to take, such as filling out a form or making a purchase. Conversions are the number of times a goal is completed.

  4. Monitor and analyze your data: Once you have set up your digital tracking, you will need to regularly monitor and analyze the data to understand how your website is performing. Look for trends and patterns in your data and use this information to make informed decisions about your marketing efforts.

  5. Use your data to optimize your website: Finally, use the data from your digital tracking to optimize your website and improve its performance. For example, if you notice that a particular page has a high bounce rate, you may want to consider making changes to the page to improve its engagement and conversion rates.

Overall, properly setting up digital tracking for your website is an important step to ensure that you can accurately measure and analyze the performance of your online marketing efforts. By following these five key steps, you can set up your tracking effectively and use your data to optimize your website and improve its performance.

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